Under Armour debuts Hovr Infinite in PH

Gelo Lasin

As part of its expansion in the Run footwear category, high-performance sportswear label Under Armour (UA) launched the HOVR Infinite, following its 2018 roll-out of the HOVR Phantom and HOVR Sonic Connected models across the world.

The latest addition to UA’s digitally savvy “Connected” line and designed for high-impact,  long-distance runners, HOVR Infinite enhances how consumers experience UA’s proprietary HOVR technology.

The shoe itself has a cushioning platform that features a sturdy foam compound, providing energy return and shock absorption with every foot strike.

Personalized Gait Coaching Amongst New Connected Features

Connectivity is the focus for the coming year.

In 2019, the HOVR Infinite, alongside everyHOVR performance running shoe around the world, will connect to UA’s “MapMyRun”  application  – allowing runners to track basic statistics introduced in 2018 such as running distance, pace and splits – but also more advanced gait metrics like cadence and stride length.

The Spring 2019 HOVR line will be where physical meets digital. The HOVR Infinite will include a feature that analyzes run data and provides runners with real-time, in-depth gait coaching; almost like a personalized run coach that all customers will have access to.

Runners will be able to evaluate their precise progress and check their historical data, allowing for better pace prediction and planning for future runs.

The HOVR Infinite features a neutral cushioned model with 29 MM heel and 21 MM forefoot (8MM offset), with the shoe’s foam designed to provide a sensation of 360 coverage for enhanced comfort – enabling runners to go further and longer with every run.

It anchors a full suite of new HOVR running shoes that will be launched in the Philippines in the first half of 2019– the Guardian, Velociti 2, Sonic 2 and Phantom SE.

HOVR Infinite will be available for purchase in UA outlets at Bonifacio High Street, Greenbelt 3, SM Megamall, Trinoma, Robinsons Magnolia, U.P. Town Center, Ayala Cebu, and soon-to-open UA   SM Mall of Asia.   It will retail at P7,595.00. For more information,   please visit https://www.underarmour.com.ph

Upcoming SS19 HOVR Suite: The Power of the Connected Experience

UA HOVR Guardian

A stability trainer for the runner that needs support for overpronation. The UA HOVR Guardian features support elements in the heel and in the midfoot, which help to guide the foot into the most efficient kind of transition. The Guardian also contains a pronation decelerator chassis, with a dual density foam construction to help guide any overpronation and provide a stable ride.



26.5 MM Heel / 18.5 MM Forefoot

Weight: Men’s 12 oz (340 grams) / Women’s 9.8 oz (278 grams)

P7,595.00 for the HOVR Guardian Connected

 UA HOVR Velociti 2

A fast-tempo, lightweight trainer for the runner who’s focused on speed. HOVR Velociti 2 is an evolution of the original Velociti, which uses Charged cushioning.



23 MM Heel / 15 MM Forefoot (8 MM offset)

Weight: Men’s 9 oz (255 grams) / Women’s 7.5 oz (213 grams)

P6,995.00 for the HOVR Velociti 2 Connected

UA HOVR Sonic 2

An evolution of the original HOVR Sonic released in 2018, the UA HOVR Sonic 2 is designed to provide the smoothest ride for the everyday runner. It contains enhanced cushioning of the tongue for more lockdown over the top of the foot and offers an overall flexible, responsive and smooth transition underfoot.



24 MM Heel / 16 MM Forefoot (8 MM offset)

Weight: Men’s 10 oz (283 g) / Women’s 8.3 oz (235 g)

P6,395.00 for the HOVR Sonic 2 Connected

UA HOVR Phantom SE

Compared to the previous generation of UA HOVR Phantom, the Phantom SE (Sports Edition) offers  a  more  anatomical  shaping  of  the  collar  to  add  to  that  sporty  edge,  as  well  as  more breathability with engineered mesh. It is built for the runner who wants ultimate plush cushioning underfoot and an overall luxury ride.



24 MM Heel / 16 MM Forefoot (8 MM offset)

Weight: Men’s 10.4 oz (295 g) / Women’s 8.6 oz (244 g)

P8,195.00 for the Phantom SE Connected

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