Jordan Brand debuts Air Jordan 33 – its first laceless basketball sneaker

Gelo Lasin

Jordan Brand officially jumps into the future as it releases Air Jordan 33 – the first ever laceless performance basketball shoe in Jordan Brand history.

hypebeast.com

Air Jordan 33 trades laces for Fast Fit technology where it introduces a pull cord found on the midfoot which locks you into your kicks faster than manually tying your sneaker.

hypebeast.com

Unlocking the grip of the Fast Fit technology is as easy as pulling the release cable which is also found at the midfoot.

hypebeast.com

The pair also pays homage to the Jordan Brand’s roots, as it comes with a golden Nike Air insignia that complements the signature Jumpman logo.

hypebeast.com

A circular window is also located at the sole, which offers you a glimpse at how the Fast Fit technology works.

hypebeast.com

The Air Jordan 33 debuts in China on September 27, followed with an official launch in North America on October 18 for $185 (Php 10,011).

Facebook Comments